For months, we dug trenches. We scraped by. We heard "no" from investors who didn't understand the vision or wanted us to pivot toward faster monetization. It was a struggle. But somewhere in the noise of rejection, we realized something vital: we had accidentally built a fortress.

The Uncomfortable Truth

In digital health, venture capital comes with a hidden price tag. When a company takes the money, they make a promise, not to you, but to their board. That promise demands growth at all costs. It turns your health data into an asset on a balance sheet, destined to be sold to advertisers or aggregators to meet a quarterly target.

Our Accidental Advantage

We didn't plan to bootstrap this long, but it gave us the ultimate luxury: independence. We have no board demanding we exploit your data. We have no investors pressuring us to compromise your privacy for profit. When you sync your records with Openwell, we can look you in the eye and say we have zero financial incentive to do anything but help you.

The Radical Old-School Model

There is something almost rebellious about our approach. Build something useful. Charge a fair price. Don't betray the user. In today’s landscape, this simple "renegade" model is our strongest asset. We aren't trying to build a unicorn; we are trying to build something that works.

Trust is the Only Currency

We may take investment one day, but only from those who understand that trust is the real competitive advantage. You cannot buy it back once it’s broken. So we will keep digging trenches. We will keep saying no to the quick buck. Because your health information is too important for a pivot.